Ground your brief
Name a brand, a market, and what you want to do there.
FOR MARKETERS ENTERING NEW MARKETS
Choose the move
worth testing.
Compare two market-entry moves and see which one Qloo’s cultural signals support—or start with none and get ranked first tests for the same market.
Have two ideas? Compare them side by side.Starting blank? Get ranked first tests.
No account neededDraft stays in this tabPowered by Qloo
A NEW WAY TO READ A MARKETQ
Your brandCulture↗New marketMusicFoodDesignPlaces
BRANDCULTURAL SIGNALSMARKET
Exploration, not a demand prediction.
HOW IT WORKSCompare two moves—
Compare two moves—
or find your first one.
Use the same cultural evidence either way: weigh two strategies you already have, or ask for ranked first tests when you don’t.
See the connections
We suggest cultural references to check, then explore Qloo’s location-aware signals.
Pick what to test first
Have two ideas? Get a side-by-side recommendation. Starting blank? Get ranked first tests with a first experiment for each.
Want to see the evidence behind the recommendation? Read the methodology and an example Qloo response ↗
EXAMPLE BRIEFSee how signals shape
See how signals shape
a first marketing test.
Qloo snapshot from Oct 21, 2026. Not live results or evidence of demand.
QLOO SNAPSHOT
IKEA × Seoul
10/ 100
reference overlap
reference overlap
THE GOAL Launch a small-space furniture line for people living in compact homes in Seoul.
THE DECISION IKEA in Seoul: small-space workshop or repair-and-swap event?
IKEA appears for 1 of 3 references; strongest is Muji (rank 15).
Cultural referencesRank at capture
MMuji#15
PParasiteNo match
BBlue Bottle CoffeeNo match
CAMPAIGN OPTIONS
01Small-Space Design Workshop
02Repair-and-Swap Weekend
WHAT TO TEST FIRST
Small-Space Design Workshop — It builds on the only direct overlap in the evidence — IKEA appears at rank 15 for MUJI in Seoul — so it can be tested with a design-led audience that already knows the brand's territory.
YOUR NEXT MARKET